How It Works connects with a smart, affluent, engaged audience. It's an advertising opportunity unlike any other in the world. Contact us for more information about how you can excite our readers with your brands.

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How It Works brand reach

How It Works is a truly multimedia brand available worldwide in printed, online and digital forms, including iPad, Android tablets, desktop PCs, and an active number of social networking channels, including Facebook and Twitter. It also has a large number of registered website users and subscribers to its regular email newsletter.

How It Works total print and digital reach - 338,617

98,979

7,323

5,315

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How It Works advertising opportunities

There are numerous ways to work with the How It Works brand. We would recommend a number or all of the following options for maximum exposure:

• Website takeovers and premium sponsored positions
• Sponsorship of the How It Works email newsletter
• Display page advertising in the print and digital editions
• Bookazine sponsorship
• Creative options within the printed edition, including gatefolds, special cover processes, reverse cover positions and gift sponsorship

How It Works brand values

A worldwide phenomenon, How it Works’ expert explanations, dynamic cutaways and breathtaking images provide fuel for imaginations across all ages, helping its eager audience to understand and explore the wonders of the modern world, and making complex topics into accessible entertainment. How it Works stands for clarity, authority, intelligence and knowledge, which is why the brand is successful worldwide in all its forms – print, digital and online.

Brand values

• Created by acknowledged science & technology experts
• Accessible to all ages, from young to old
• Timeless topics for curious minds
• High quality cutaway images and explanations

How It Works audience profile

How It Works's key audience profile is 60% Male, 40% Female. Aged 28-45, affluent Its key target groups are:

As accessible as it is informative, How It Works naturally engages parents who actively encourage learning and development in their children with inspiring, educational products the whole family can enjoy.

It’s now easier than ever to take for granted how things work. It’s why How it Works is loved by grandparents who know the value of understanding the world around us and want to instill the same values in the next generation.

Children love to learn and they love to compete, and because How It Works covers such a wide range of topics in such an attractive, easy-to-grasp style, younger audiences respond to it with inimitable enthusiasm.